Google partnered with Creative Theory to create The G Suite at ADCOLOR 2024—a retail-inspired, tech-meets-tactile environment designed to celebrate relentless inclusivity and individual creativity through Google’s latest AI tools. The activation invited guests to explore, create, and share their own stories in a space where technology and culture seamlessly collided.
Visitors began their journey in The Store, where they discovered how Google AI could spark new ideas. From there, they entered The Studio—home to the Creator Studio experience—where a custom Gemini-powered prompt builder guided them in crafting a personal message. Partnering with local L.A. artists, guests transformed their prompts into bespoke graphic designs, then watched them come to life as streetwear-inspired t-shirts, printed on-site. The experience concluded in The Lounge, where attendees explored additional creative tools like MusicFX, ImageFX, and Real Tone on Google hardware.
Inkling led environmental design, fabrication, and on-site production—delivering a visually striking, culturally resonant, and deeply interactive space. The linear flow ensured every visitor could fully immerse themselves in the three distinct zones, while the personalized output made each interaction memorable. The result was a shareable, high-touch experience that positioned Google’s AI not just as a set of products, but as a true creative partner.