Albertsons Co-Op Garden
@ Advertising Week
Albertsons Media Collective
Experiential Design
Creative Direction
Event Production
Albertsons Media Collective came to Advertising Week New York to join in celebrating the confluence of culture, commerce & creativity. Introducing their brand for the first time at the conference, AMC looked to engage attendees beyond providing a space to charge a device or grab a snack.
Inkling designed a brand experience that immersed attendees in Alberton’s core brand values and mission. The Co-Op Garden featured local treats from NYC, gourmet snacks from small businesses and reinforced the community that the industry creates.
The Community
In contrast to the gray cement and white walls of the sponsor space, attendees were met with lush greenery, a blue pathway guiding them through organic and gourmet snacks and ABC’s brand values.