Experiential Design Video Production Animation Event Broadcast Branding
Bechtel celebrated 125 years of extraordinary people building inspiring projects. To celebrate this remarkable milestone, they beamed in more than 70 project sites and offices around the world for a live event with colleagues from their headquarters in Reston. Here we reaffirmed who they are with a shared vision for the future—reflected in an updated vision statement and new brand logo.
Inkling designed and produced the celebration event, handling event production, stage design, content creation and designing a flexible design system for year round promotion. We created the event program with an opening drone footage loop featuring flagship Bechtel projects, an elevated presentation of historic photos from Bechtel’s past and a dramatic logo animation - revealing the new visual identity to the company for the first time.
Additionally, Inkling filmed interviews with employees from job sites around the globe, creating a scripted brand video to celebrate their new vision statement.
“We’ve been making history for 125 years, and we’re just getting started.” - Brendan Bechtel, Chairman and CEO
To amplify Bechtel’s reenvisioned brand vision, we scripted, filmed and produced a marketing video. The video features seven Bechtel employees from around the globe.
To reveal the refreshed visual identity, we created a riveting animation showing the evolution from the old to the new.