The Bitcoin Academy
Creative Direction
Web Design
The Shawn Carter Foundation and Cash App wanted to offer a series of Bitcoin education classes exclusively for residents of the Marcy Projects where Jay Z grew up, demystifying financial literacy and planning for those most often left out.
Inkling was brought in to oversee brand development, campaign launch, and event production, working directly with community-level stakeholders to ensure the approach to community financial education felt engaging and supportive, but also elevated and innovative. Cryptocurrency may not be for everybody, but in becoming educated about rewards, risks, options, and possibilities, The Bitcoin Academy aimed to help balance access to financial literacy.
In bringing financial education to Marcy rin Brooklyn, our north star was that everyone should be able to learn about bitcoin and crypto -- no matter their current station in life.