Snappy Gilmore Creator Invitational
Cash App
Experiential Design
Content Capture
Event Production
Content Capture
Event Production
Cash App and viral golf sensation Snappy Gilmore teamed up to bring a twist to the fairway—part tournament, part creator playground, all brand energy. Just ahead of the Waste Management Open in Phoenix, we brought Snappy’s signature swagger to life with bold visuals, unexpected moments, and built-for-social experiences.
We reimagined the entire course layout with Cash App branding, transforming tee boxes, greens, and challenge holes into high-impact touchpoints. A green-washed “Cash App Challenge” hole featured an immersive fog arch, setting the stage for the day’s most shareable moments. Throughout the course, branded photo setups and cheeky signage turned every swing into content.
Inkling led the concept, design, and fabrication of the event environment, curated creator gift kits, and directed on-site content capture across photo and video. The result: a viral-ready activation that felt less like a traditional golf event and more like a cultural remix—Snappy style.
Inkling led the concept, design, and fabrication of the event environment, curated creator gift kits, and directed on-site content capture across photo and video. The result: a viral-ready activation that felt less like a traditional golf event and more like a cultural remix—Snappy style.
