Cooldown Branding
Social Campaign
Uniting the world through running. Cooldown brings community and running together—whether you've been running your whole life or haven't taken the first step. Disguised as a run club, Cooldown is truly a social club, building community through weekly meetups and events.
Inkling was hired to create a bright, fun and friendly brand that comes alive on their social presence, apparel and community events. The brand’s logotype have grooves that nod to the movement of running, paths and forward motion. Amplified by a highly saturated color palette and gradient set, the brand kit reflects an inclusive community that unites all running enthusiasts together without fearing they’ll be left behind.
The Cooldown logo mark was made to symbolize a united path. It translates to a pattern to further symbolize different paths coming together to make one.
The Cooldown logotype is a custom wordmark that is friendly, approachable, and refined. The letters were customized to include paths and a feeling of flow across the wordmark.

Give it the clearspace that is defined by the letter "o" within the mark when locking up with other logos, body copy, headlines, images, etc.