F1 Miami Enchante 2025

Enchanté’s Recharge Truck | F1 Miami 2025

Enchanté

Experiential Design
Fabrication
Event Production

A street-side celebration of style, speed, and sisterhood. To debut Enchanté’s capsule collection and its partnership with the Visa Cash App RB team and F1 Academy, Inkling brought the energy of race weekend to the streets of Wynwood with a high-impact pop-up. Set against the backdrop of Miami’s vibrant art scene, the activation fused motorsport culture with fashion and fueled anticipation for the race.

Anchored by a fully reimagined Honda KEI truck, the experience served fresh-pressed juices in branded bottles that matched the bold Enchanté aesthetic. Local fans and F1 enthusiasts gathered for a first look at the limited-edition collection while soaking up the electric atmosphere of the Miami Grand Prix weekend.

Inkling led creative direction, fabrication, and on-site execution, creating a branded retail experience that connected the worlds of sport, streetwear, and self-expression.

Extending the Enchanté x Cash App Story

To drive deeper brand connection, the activation featured exclusive perks for Cash App Card customers—including complimentary juice and early access to the limited Enchanté collection. These benefits encouraged on-site Cash App downloads and positioned the card as the key to unlocking VIP access.

The activation not only showcased Enchanté’s commitment to individuality and style, it amplified Cash App’s support of F1 Academy and the next generation of women in motorsport. Together, the partners created a retail moment that felt inclusive, energized, and distinctly Miami.

Rafaela Ferreira Joins the Grid

As Enchanté announced its first partnership with the F1® Academy, VCARB driver Rafaela Ferreira joined the activation for a high-energy street-style shoot alongside the Enchanté juice truck. The moment marked a powerful debut for the brand’s collaboration with Visa Cash App Racing Bulls Academy Programme—spotlighting its commitment to championing the next generation of women in motorsport.