Fewocious NFT NYC
Ghost Experiential
Brand Identity
Event Design
Creative Direction
Fewocious is one of the NFT world’s most in-demand artists. With the opportunity for an event at NFT.nyc, he didn’t just want to have a talk, panel or showcase. He wanted a party that brought his digital world to life for all.
Ghost Experiential came to Inkling to support in identity, design, and event production for a sprawling interactive, immersive space showcasing Fewocious’ fanciful, brightly colored vision of the world. As digital art, NFTs dont always have a tangible experience attached to them. The all-day, all-ages paint party was meant to introduce fans, collectors, and kids alike to his process in a way that felt accessible, collaborative, and–ultimately–fun as hell.
The living art process encouraged kids and adults alike to collaborate with Fewocious himself and each other and cover every blank surface available, which is an exceptionally rare thing for an artist of his fame. With such an expected mix of colleagues and collectors, adults and whole families, it was important to continuously find the balance of excitement and accessibility, to ensure that the event and Fewocious’ world was something attendees would want to engage with long after the event was done.