Google Lens
Experiential Design
Product Demo
Google Lens helps you search what you see. Powered by AI, using your camera allows you to understand what you’re looking at and use that information to copy or translate text, identify plants and animals, explore locales or menus, discover products, find visually similar images, and take other useful actions.

To demonstrate this technology, Google’s new Lens demo aims to highlight the many practical functionalities of Lens in an immersive, engaging way. The portable demo will travel the country to local convenings, customized for each activation, featuring cultural and geo-specific props and items.
Inkling designed and produced the interactive demo, focusing on immersive and inviting ways to explore Lens’ functional offerings including Search, Shop, Translate, Identify and others. Each prop and item contained within the cubbies connects users with new ways to navigate via camera lens or image.

The activation’s performance and popularity led to fabricating an additional unit in Europe and in DC region within the first 60 days – a testament to the thoughtful and practical experience design.