In Space with Markiplier
Work x Work
Creative Direction
OOH Campaign
To promote his new YouTube Original series, Markiplier looked to create a captivating out-of-home marketing campaign. Reflecting the choose-your-own-adventure format of his content the campaign leveraged heroic imagery on billboards across Times Square, Sunset Boulevard, and rural locations across the country - drawing attention from both passersby and Mark’s huge fanbase.
Inkling was hired by work x work to develop the art direction, campaign assets and create the final print and digital billboards seen across America.