Karol G Concert Tour Activations
Cash App
Experiential Design
Event Production
Art Direction
Colombia's Karol G is a best-selling, chart-topping, award-winning vocalist known for her soulful mix of reggaeton, pop, and dance-oriented R&B. As a tour sponsor, Cash App wanted to create a bolder fan experience for Cash App card users attending her concerts.
Inkling designed and produced activations including custom wrapped food trucks and ice cream carts that offered her fans snacks and photo ops before the concert. The activations quickly packed up and traveled across the country with stops in Los Angeles, Miami, Austin, and more.
On Tour with Karol G - LA, Miami, Texas & NJ
As Karol’s tour moved around the US, so did Cash App’s activation. The custom wrapped trucks and carts popped up anywhere she did, bringing her tour to life with free snacks and food as fans bought merch and geared up before showtime.
Miami, Florida
East Rutherford, New Jersey
Los Angeles, California
Austin, Texas