RedCircle is a podcast hosting platform that helps audio creators to grow their audience and monetize their podcasts. To stand out from their competitors and create a space to champion independent artists, we developed a branding system that supported the idea of a red circle representing the start of an action—whether record, release, or launch—something to take you to the next level of their creative journeys.
Inkling was hired by work x work to build a creative brand that was grounded in their new strategy—igniting the creative potential behind podcast creators. We created a clean and dynamic logomark that manifest itself through imagery, animations and web design.
We utilized surreal imagery anchored by a custom red color gradient and a circle icon that tied the branding together.
Key Visual Loops
Using moving images representing growth and inspiration coupled with a custom color loop, we created a visual motif used throughout their digital platforms.