Tech Equity Collective Pop-Up
Creative Direction
Tech Equity Collective is an initiative, started by Google, to accelerate Black representation and genius in the tech industry. Tech Equity Collective partners with the Black community, other tech companies, and organizations to create holistic pathways for Black tech innovators.
Brought on by Creative Theory Agency, Inkling was tasked with designing and fabricating a pop-up that would feel as inclusive, approachable, and empowering as ever, giving Black talent recognition (and swag) they deserve in a space meant for them, from collateral design down to drink names.