UScellular Phones Down for 5
Martin Agency
Influencer Marketing
Brand Merchandise
Print Production
UScellular's "Let's Find US" campaign encourages people to reevaluate their tech reliance through a  Phones Down For 5 challenge. Key influencers received Analog App Packs featuring physical replacements for common phone apps: a polaroid camera to capture photos, a clock to track the time, and even a compass and flashlight, to promote #PhonesDownFor5.
Inkling, hired by Martin Agency, developed the physical app replacements, sourced the branded merchandise, created custom shipping materials, and managed fulfillment for influencers nationwide. We also produced social media campaign images from our Brooklyn studio and around NYC.
Analog App Pack
The kits were designed to help navigate life without a phone, resetting people’s relationship with technology and encouraging time for yourself.